The second largest player in the Scotch whisky industry and makers of such famous brands such as Chivas Regal, Aberlour, Royal Salute, Ballantine’s, 100 Pipers and Scapa has announced plans to open a new distillery in Speyside. French owned Chivas announced earlier in the year that it would be looking to increase its whisky producing capacity by 25% in the coming years and building a new distillery on the site of the old Imperial distillery close to the village of Carron is key to their expansion plans. Chivas have already announced plans to increase production at Glenlivet by a whopping 75% as well as increasing production at other whisky distilleries. Glen Keith distillery is also being re-opened. All this will mean an extra 5 million litres of whisky each year.
The new site near Carron is not a done deal and has to get past the planning department and they are expecting some objections as the site is visible on a popular walking route, however, Chivas have committed to building a whisky distillery which fits in with the local environment.
Pernod-Ricard now own 21% of Scotch whisky production and there plans are in response to Diageo’s £1bn of new investment in whisky distilling.