The macho image of whisky needs to change according to Geraldine Murphy the founder of Glasgow’s Women’s Whisky Club which runs events in Glasgow’s popular Pot Still bar. After visiting the Scotch Malt Whisky Society in Edinburgh and going to several whisky tastings Geraldine thought it was very much a man’s environment. Whisky is not just a drink for old men and historically in Scotland women have and do drink whisky, my own grandmother was a keen whisky enthusiast…….
Scottish whisky distillers have been delighted with opening of a women’s whisky club however doesn’t it open up a more important point. As women are over 50% of the population aren’t the whisky marketers missing a trick? To the knowledge of the Scottish Whisky Store no brand of whisky or even edition has been aimed at the female whisky market. Yet many of our customers who buy whisky online are female. The scotch whisky industry needs to work hard at changing the image of scotch whisky to make it more appealing to female consumers. Due to the more sensitive female palate they are likely to be better at picking out some of the flavours in scotch whisky. The untapped market is huge and if the scotch whisky industry does not pay attention there will be other alcoholic beverages such as vodka eager to take this market.