The Whisky Shop has opened a store in London paying a record rental for just 130sqft opposite the Ritz. The prestigious address of 70, Piccadilly, London W1 marks the success of the Whisky Shop which now has over 20 stores in the UK. The rent is believed to be 7.5% higher than anything rented in Piccadilly before. The shop used to be occupied by Russian Airline Aeroflot however the Whisky Shop executive chairman Ian Bankier believes in opening up opposite the Ritz it will allow their discerning clients to buy whisky before taking their private jet back home. The Whisky Shop will be stocking its best sellers as well as rare bottle of Dalmore Zenith which a blend of 3 Dalmore whiskies; one from 1964, one from 1951 and one dating back to 1926. The price about the same as night in the penthouse at the Ritz a whopping £15,000.
According to the MD Andrew Torrance the new store puts whisky retailing where it should be and the new flagship store to open in Mayfair will really announce the arrival of the Whisky Shop as a major UK chain store.
The owner Ian Bankier is also a key figure at Celtic Football club who have a big match this evening with Barcelona; no doubt he may celebrate or commiserate with a whisky or 2 after that.